How well is your company known in the market? How are the important indicators developing over time, such as the aided and unaided awareness, brand familiarity, brand sympathy, relevant set scores and the willingness to recommend your brand? How well are consumers informed about your products and services?
Our Brand Monitor tool provides you with answers to these questions, either through nationally representative surveys, or through research approaches that are designed for analyzing specific target groups.
We recommend conducting Brand Monitor studies continuously or at regular intervals. This allows you to keep an eye on your company’s current performance and the competitive situation and to react to important developments swiftly.