market ­segmentation

Market segmentation helps us define meaningful groups of consumers, so that they can be targeted and efficiently managed with marketing measures.

We analyze how consumers differ in terms of attitudes, needs, preferences and behaviors, and which criteria can be used to describe meaningful segments.

Based on this, we determine the potential of individual segments and identify “sweet spots” in the market that your competitors have not yet occupied. We will show you how your target groups “tick” and explain their motives and living environments.

We will give you specific recommendations on how you can best reach the most attractive segments through marketing and communication measures.