market potential analysis
Market potential analysis provides valuable information for your expansion plans. For example—when it comes to evaluating the success opportunities of new products or conquering new regional markets.
Depending on the requirements, we first analyze important factors—such as trends, related products and services, the competitive landscape, consumer attitudes and buying behavior—by means of a secondary analysis of information already available.
For the market potential assessment, we use quantitative surveys with large sample sizes to create representative results. The validity of the findings is additionally increased by including the results of the secondary analysis.
Geodata analysis, which can be used to locate target groups regionally and contact them with available address data, is a useful addition.
Our results enable you to focus your marketing and sales activities on regional areas with high target group densities and make your marketing measures more effective.