product and ­concept ­tests

We provide professional support through market research for all phases of product development.

In the early stages, we evaluate concept ideas in focus groups and discuss how the concepts should be further developed with the target groups. In later phases, we analyze important success parameters in detail—for example, interest in using the product, willingness to purchase, acceptable price points, and the market potential.

You will receive valuable information for the further product development process and important strategic decisions—for example, how you can increase the perceived value of the product.

Depending on the study setup, the concept and product tests also provide information on the definition of target groups and suitable marketing measures.