retail ­location ­planning

Three things are important in retail: first the location, second the location and third the location again.

(Ludwig Berekhofen)

This quotation shows the immense importance of selecting locations in the stationary retail business. Investments in points of sales are long-term, and often costly, strategic decisions. It is, therefore, important to assess potential locations with regard to their pros and cons, chances and risks, before taking final decisions.

We help you by analyzing important parameters like target group density, passers-by frequency and proximity to competitive and own outlets. We apply customized scoring methods which can also include revenue potential estimations for evaluating alternative locations in terms of their long-run attractiveness to your company.

The results enable you to make well-informed decisions about the best locations for your distribution network.